Social Copilot
The Social Copilot is a chat assistant for social posts. Ask for ideas and it writes three options. Pick one and it saves a draft for you to approve.
It never publishes or schedules by itself. A person always clicks Publish now or Schedule.
Find it: Sidebar → Social Studio → Chat tab, or click Draft with AIWho can use it: Owners and Admins
"Ask me to draft posts, generate images, check your queue, or manage channels & brand settings."
Draft posts, step by step
- Click a starter like "Draft 3 post ideas about our product", or type your own in Ask the Social Copilot…. You'll see: the Copilot checks your channels, brand guidelines, recent posts and knowledge first.
- Read the three options. Each has a different angle, written for each connected channel.
- Reply with the one you like, or ask for changes ("shorter", "more fun", "add the price"). You'll see: an updated version.
- Say "Save option 2". You'll see: the Copilot saves one draft per channel and says they're ready for review. For Instagram it also makes an image.
- Open Calendar or Posts and Approve the drafts. See Post statuses and approvals.
What you can ask
| Ask | Example |
|---|---|
| Ideas | "Draft 3 posts about our Diwali offer." |
| A caption for a photo | Attach a photo, then "Write a post from this image". |
| An image | "Make an image for the yoga-camp post." |
| Your queue | "What's in my pending queue?" |
| Your channels | "Which channels are connected?" |
| Results | "How did last week's posts do?" |
| Brand settings | "Add #MumbaiEats to my default hashtags." |
Attach up to 5 images per message (JPG, PNG, WebP or GIF, up to 10 MB each). Click the image icon, or drop an image on the chat.
Get better drafts
- Good: "Write a post about our offer."
- Better: "Write a post about 20% off hair spa this weekend, for Instagram."
- Best: fill in Brand guidelines first, then ask with the offer, dates and audience: "20% off hair spa, Sat–Sun only, for college students."
Conversations
Click New conversation to start fresh. Click Conversation history to reopen an older chat.
Common problems
I don't see the Chat tab. Only Owners and Admins can use the Copilot.
The Copilot wrote for a platform I don't use. It writes only for connected channels. Check the Channels tab.
"Failed to get a response. Please try again." Send the message again. Click Stop if a reply is taking too long.
"Failed to load Social Studio" or "Failed to get connect URL for …". The publishing service didn't answer. It's not a setting in your account. Wait a minute and retry. If it keeps happening, contact support with the exact message.